Positioning Your Site for Maximum Search Engine Visibility

Over half the world now has access to the Internet. Search engines account for 90% of the way people find web sites. There are over 21 billion web pages fighting for the best page position. Therefore search engine optimisation is a key factor in the success of any web site. Broadwave have many years experience in creating search engine friendly web sites and e-commerce solutions. Our success can be gauged by our clients testimonials.

So how do you get a high page position in search engines?

Firstly it comes down to how competitive your market is. If you selling a generic product such as books, computer supplies, ink cartridges etc, then it's going to be very difficult to get a high page position. For example the term "ink jet cartridge" at the time of writing this phrase had 3,350,000 competing sites in Google! You could use Adwords to bid on this term to appear in the sponsored links but it could end up costing you a fortune.

The solution to the above is to go around the mountain. We would pick less competitive terms such as "epson inkjet cartridge" and at the time of writing we are down to 378,000 competing sites. This is more of an achievable goal and by creating the appropriate page content, web address and page links we are able to achieve a high page rank.

We do not generally work on existing web sites unless they have been developed in a search engine friendly manner. If you imagine a house that is built on bad foundations then no matter what you build onto the property to enhance it, eg. a conservatory, it does not cure the underlying problem. If a web site is not built in the appropriate manner in the first place it makes the task far more difficult. Others may argue you can build search engine friendly pages around the problem but it's not a total solution.

Our philosophy is to work with our clients and understand what terms and phrases are required. We can then work to divert the relevant traffic from search engines to their web site, whether it's for selling products or services.

Google Analytics

Provides you with a comprehensive array of very useful information. Using the goals and funnels options enables us to analyse your web site and modify areas where your web site does not perform well.

Google Adwords

Used in the right way Google Adwords can help kick-start any web site.

Page Rank

Links from other web sites to your web site can assist with page rank. This helps in moving up your position in search engines.

Blogs

Writing blogs about your products or services is a great way to generate external links and also build interest in your organisation.

Editorial

Quality written unique editorial content is another factor in web page optmisation.